A strong recommendation from fischer’s trade partners: The fischer HybridPower anchor is now approved for single-point fastenings in concrete as well as for multiple fastenings of non-load-bearing systems in concrete, masonry and aerated concrete. This all-round solution impresses with certified safety while reducing complexity on site – features that every end user would expect from a reliable fixing product.
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fischer trade partners can rely on the fischer HybridPower anchor when providing customer advice: The all-round solution is suitable both for tradespeople and for ambitious DIY users. Thanks to its wide range of applications – including certified fire safety – it is ideal for industrial use, HVAC applications (sanitation, heating, air conditioning, ventilation), electrical installations and interior finishing. Whether ventilation systems, pipework, air conditioning units, electrical installations, anchor channels, wall shelves or kitchen hanging cabinets: the anchor enables these and many other applications in solid and hollow building materials. Both metal and timber attachments up to 30 mm can be securely fixed.

A key advantage for trade partners is that the HybridPower anchor covers a wide range of end customers and fixing applications. A central argument in this context is: With the fischer HybridPower anchor, which has an ETA (European Technical Assessment) for single-point fastenings in concrete as well as for multiple fastenings of non-load-bearing systems in concrete, masonry and aerated concrete, tradespeople and ambitious Do-it-Yourselfer have always the right solution with proven safety at hand for virtually any fixing application.

Universally applicable and efficient on site

The sophisticated hybrid technology of this innovative fixing solution combines the ease of installation and flexibility of a plastic plug with the high load-bearing capacity and long-term safety of a steel anchor. The integrated steel component guarantees reliable load-bearing capacity – even in the event of a fire. A technical refinement: the ‘Power Wedges’. These metal barbs wedge into the building material and provide additional grip.

Instead of having to switch between plastic plugs and steel anchors depending on the building material, load scenario and other parameters, the HybridPower covers a wide range of applications. This reduces the variety of products in stock, in the vehicle and on site, as well as the time and effort required for planning and decision-making. At the same time, the risk of incorrect application is reduced – a clear advantage in the demanding day-to-day reality of a construction site. The result: greater safety and increased efficiency during installation.

The HybridPower anchor is as easy to install as a plastic anchor, whilst offering high load-bearing capacity and certified safety thanks to its metal component. Installation is quick and straightforward, requiring no special tools or torque wrenches, regardless of the type of substrate.

Retail partners are supported by a sales-promoting campaign that launches across social media and online channels and is complemented by attractive in-store product presentation. This includes impactful secondary placements featuring new visuals on displays with new display visuals and a countertop display with sample bags.

Jürgen Klopp – fischer Brand Ambassador and two-time FIFA World Coach of the Year – conveys the message: “Plastic meets steel. Strong, universal & approved.” fischer retail partners benefit from HybridPower communication with strong recognition and reach.

In addition, fischer integrates its retail partners into the customer journey, which begins on fischer’s own channels, and provides multimedia standard and campaign materials for digital channels. Partners receive communication assets including text, image, and video templates for flexible use in their own marketing activities.