At the International Hardware Fair in Cologne from March 3 to 6, 2026, fischer will be right at the heart of the international industry scene. In Hall 11.1, the fastening expert will present its POS and product innovations at two locations: on the DIY Boulevard at Booth E-019 and at its own booth directly opposite, Booth E-018.

“We are very much looking forward to the intensive personal exchange with numerous visitors,” says Michael Geiszbühl, Managing Director of fischer Deutschland Vertriebs GmbH. “The International Hardware Fair provides the ideal setting to meet existing partners and customers, get to know new prospects, present our products and solutions, and exchange views on current industry topics. We take away valuable inspiration and initiate joint activities and measures together with our customers and partners.” At the trade fair, fischer brings innovations and POS concepts to life for its retail partners from specialist and DIY retail as well as for tradespeople and do-it-yourselfers.

One of the highlights is the fischer HybridPower anchor. As secure as a steel anchor, as easy to install and as flexible to use as a plastic anchor, this newcomer combines the best of both worlds. Thanks to innovative technology and a well-thought-out material combination, HybridPower offers effortless handling, high load-bearing capacity, long-term reliable safety, and maximum versatility in all solid and hollow building materials – even in the event of fire. To support the launch of HybridPower, the fastening expert provides its retail partners with a comprehensive marketing package for stationary and digital POS. An eye-catching product presentation, including secondary placement and specially designed promotional packaging, creates strong purchase incentives. The package is complemented by multimedia standard and campaign materials that retail partners can flexibly use on their digital channels – including the HybridPower key visual featuring fischer brand ambassador Niklas Kaul, the youngest world champion in the decathlon. Accompanying marketing campaigns for the product launch further boost sales.

Another focus is on new fischer screw innovations, presented with a modern, fresh POS concept and new, innovative packaging. The broad range includes timber construction, special-purpose, drywall, and stainless steel screws with various head shapes, drives, and materials. The portfolio always offers the right solution for professionals and do-it-yourselfers alike – with high performance, easy handling, great flexibility, significant time savings, and an excellent price-performance ratio. The new color guidance system on the packaging and at the POS now makes orientation in-store even easier. The packaging design clearly presents all relevant product information at a glance.

In addition, retail partners benefit from professional POS support, including displays and secondary placements as well as shelf talkers, shelf stoppers, and monitors for strong sales-focused product presentation. The innovative fischer DIY app supports do-it-yourselfers with their projects. Range brochures and a comprehensive overall catalog round off the offering. In impactful campaigns, fischer brand ambassador Jürgen Klopp presents fischer screws in an authentic and relatable way – highlighting the wide range of applications for fischer retail partners. Also on show at the International Hardware Fair: fischer installation systems and matching fastening solutions for the residential construction sector, designed for load-bearing fastening of light pipes, ventilation ducts, or cable trays – featuring technical refinements for particularly safe, efficient, and convenient installation.

Also featured is the proven fischer range of Meister-Boxen, L-Boxxen, and EasyDIY boxes, now presented in a fresh design – with the same high-quality contents, but even more precisely tailored to different customer requirements. Whether for DIY enthusiasts, professional tradespeople, or creative hobbyists, there is a suitable solution for virtually any application and project. The design makes it immediately clear at the point of sale which box is the right one for the specific fastening task.