fischer embarks on a journey around the world in a crate

The Group of Companies is currently travelling around the globe, with an original presentation of the two-component anchor DUOPOWER. fischer is participating in “crate post BW”, a new advertising concept set to make the business location of Baden-Württemberg even more popular overseas. It allows visitors to experience numerous high-tech products from the federal state up close.

The walk-in freight crate has been designed as an “experience box” that will exhibit innovative and successful export products that represent the economy of Baden-Württemberg in its interior. fischer will be exhibiting its DUOPOWER in both the standard and long versions in one of the 22 presentation boxes. Visitors of the crate will see the performance of the optically and functionally impressive anchor. Its function in solid construction materials (expanding) and porous construction materials (expanding/folding) will be demonstrated. Short descriptive texts complete the presentation. The fischer DUOPOWER is in the very best of company, surrounded by exhibitions from other top-class companies such as Mercedes, Porsche, Stihl and Steiff.

The crates will be set up in the German Centres in Mexico City, Moscow, Beijing and Singapore – four mega-cities of high economic importance.

The country has successfully been advertising Baden-Württemberg for years with the German Centres”, said the Minister for Economics and Labour for Baden-Württemberg, Dr. Nicole Hoffmeister-Kraut. “We want to increasingly use this potential for companies from Baden-Württemberg. With the “crate post BW” project and its exhibitions of local companies that can be viewed and experienced, we are providing an extraordinary and intense quick trip to Baden-Württemberg, with which we are advertising our innovative power”.

  

Click here to download the press release.


fischer is participating in “crate post BW”, a new advertising concept set to make the business location of Baden-Württemberg even more popular overseas.
The fischer DUOPOWER is in the very best of company, surrounded by exhibitions from other top-class companies such as Mercedes, Porsche, Stihl and Steiff.

Wolfgang Pott

Head of Corporate Communications

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